Sanders, Dwight R.; Moon, Wanki; Kuethe, Todd H. - In: Journal of Agribusiness 25 (2007) 2
A survey was used to gauge consumer preferences toward four fresh pork attributes: juiciness, tenderness, marbling, and leanness. The survey elicited consumer willingness-to-pay a premium for an improvement in these attributes. Approximately one-half of the respondents were willing to pay some...