Although marketing principles and strategies are taught in all major agribusiness management programs in the country, few agribusiness student groups use these very principles in the planning of their own activities. This article describes a market research project developed by the AgriBusiness...

While the demand for traditional agricultural economics is diminishing, there is a growing need for the economics and management of the food sector and the environment. Departments of agricultural economics have shown great flexibility in including agribusiness in their Bachelor's and Master's...

This study examines media coverage of genetically modified (GM) crops in a risk communication framework. Content analysis is employed to investigate how specific environmental, food safety, and landmark events, such as the monarch butterfly and Pusztai controversies, and the cloning of...

This study empirically compares the level of importance assigned to the knowledge, skills, and experiences of applicants for entry-level positions by members of the agribusiness community and how these criteria were perceived by chairpersons of departments of agricultural economics. Chairpersons...

Agricultural marketing courses cover a broad spectrum of topics and issues. Undergraduate committees, program coordinators, and marketing-oriented faculty struggle with the appropriate number and content of marketing course offerings. Curricula issues are discussed from the perspectives of three...