Yaseen, Asif; Bryceson, Kim; Mungai, Anne Njeri - In: Journal of Agribusiness in Developing and Emerging Economies 8 (2018) 3, pp. 579-602
Purpose: The purpose of this paper is to investigate the impact of market orientation (MO) on the major determinants of commercialization behavior among Sub-Saharan smallholders. The study addresses the shortfalls in prior research on smallholder commercialization, which makes little difference...