Tonsor, Glynn T.; Schroeder, Ted C.; Pennings, Joost M. E. - In: Journal of Agricultural Economics 60 (2009) 3, pp. 625-644
We developed and applied a model of consumer risk perceptions of beef food safety to better understand the underlying drivers of consumer demand for food safety. We show how consumer demographics, country-of-residence, as well as reliance on, and trust in, alternative food safety information...
