Attitudes of Japanese consumers toward domestic and foreign varieties of rice were analyzed on the basis of a survey. We found that the current retail prices for imported rice are higher than the average consumers’ willingness-to-pay (WTP), whereas most domestic rice was priced below the...

Microbial pathogens and pesticide residues in food pose a financial burden to society which can be reduced by incurring costs to reduce these food safety risks. We explore three valuation techniques that place a monetary value on food safety risk reductions, and we present a case study for each:...

This study demonstrates how contingent valuation techniques can be used in a cost-benefit analysis of a food safety policy issue. The analysis focuses on banning a specific post harvest pesticide used in fresh grapefruit packinghouses. Benefits of the ban are measured using consumers' aggregated...

We present a demonstration of a Bayesian spatial probit model for a dichotomous choice contingent valuation method willingness-to-pay (WTP) questions. If voting behavior is spatially correlated, spatial interdependence exists within the data, and standard probit models will result in biased and...

This paper reports a test of the endowment effect in an economic analysis of localized air pollution. Regression techniques are used to test the significance of perceived property rights on household WTP for improved air quality versus WTA compensation to forgo an improvement in air quality. Our...

This paper investigates rural residents' perceptions of the risk to water quality from large confinement facilities and their willingness to pay to delay nitrate contamination from these facilities. Rural residents are concerned about the environmental impact of confinement facilities and are...

Protecting the safety of the U.S. food supply is a shared responsibility. Accomplishing that task requires the efforts of multiple government agencies combined with private sector participation. Despite the best efforts of the public–private partnership, the presence of microbial...

Remarkable changes have occurred over the years in the domestic and international economic environment of the fruit and vegetable industry. These changes are partly driven by the North American Free Trade Agreement, nutrition policies, and development and enforcement of new food safety...

Since the Internet’s inception its impact has been felt across the United States, but the distribution and adoption of the Internet has not necessarily been uniform geographically. As more consumers and businesses rely on the Internet to access information, the data transmission...

The present article discusses general issues associated with experimental auctions and their relative advantages and disadvantages over other marketing research techniques. Experimental auctions create an active market environment with feedback where subjects exchange real goods and real money,...