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COMMODITY R&D AND PROMOTION
Richards, Timothy J.; Padilla, Luis - In: Journal of Agricultural and Applied Economics 34 (2002) 03
programs. This study investigates the potential returns to product research, development, and marketing in a dynamic commodity …
Persistent link: https://www.econbiz.de/10005513866
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THE IMPACT OF PROMOTION AND ADVERTISING: A LATENT CLASS APPROACH
Richards, Timothy J. - In: Journal of Agricultural and Applied Economics 32 (2000) 03
class analysis technique to segment consumers based on their responsiveness to a set of marketing variables, finding that a …. By targeting marketing activities to their most responsive segments, the efficiency of commodity promotion can be …
Persistent link: https://www.econbiz.de/10005469221
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Economic and Nutritional Implications from Changes in U.S. Agricultural Promotion Efforts
Ho, Shuay-Tsyr; Rickard, Bradley J.; Liaukonyte, Jura - In: Journal of Agricultural and Applied Economics 46 (2014) 04
Promotion programs that subsidize advertising for exported agricultural products continue to be used despite much … to support domestic advertising for fruits and vegetables. We investigate the economic and nutritional effects from …
Persistent link: https://www.econbiz.de/10010960806
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The Marketing Performance of Illinois and Kansas Wheat Farmers
Dietz, Sarah N.; Aulerich, Nicole M.; Irwin, Scott H.; … - In: Journal of Agricultural and Applied Economics 41 (2009) 01
The purpose of this paper is to analyze the marketing performance of wheat farmers in Illinois and Kansas over 1982â … marketing performance of wheat farmers in Illinois and Kansas is about equal to the market if a 24- or 20-month market benchmark … harvest benchmark is used. The sensitivity of marketing performance to the market benchmark considered is explained by the …
Persistent link: https://www.econbiz.de/10005041379
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USEFULNESS OF PLACEMENT-WEIGHT DATA IN FORECASTING FED CATTLE MARKETINGS AND PRICES
Norwood, F. Bailey; Schroeder, Ted C. - In: Journal of Agricultural and Applied Economics 32 (2000) 01
regarding expected slaughter timings and improve fed cattle price forecasts and marketing strategies. Private data were …
Persistent link: https://www.econbiz.de/10005041420
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Are Consumers Willing to Pay More for Biodegradable Containers Than for Plastic Ones? Evidence from Hypothetical Conjoint Analysis and Nonhypothetical Experimental Auctions
Yue, Chengyan; Hall, Charles R.; Behe, Bridget K.; … - In: Journal of Agricultural and Applied Economics 42 (2010) 04
This study used and compared hypothetical conjoint analysis and nonhypothetical experimental auctions to elicit floral customers’ willingness to pay for biodegradable plant containers. The results of the study show that participants were willing to pay a price premium for biodegradable...
Persistent link: https://www.econbiz.de/10008853643
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PAYOFFS TO FARM MANAGEMENT: HOW IMPORTANT IS CROP MARKETING?
Nivens, Heather D.; Kastens, Terry L.; Dhuyvetter, Kevin C. - In: Journal of Agricultural and Applied Economics 34 (2002) 01
In production agriculture, good management is demonstrated by profits that are persistenly greater than those of similar neighboring farms. This research examined the effects of management practices on risk-adjusted profit per acre for Kansas farms over 1990-1999. The management practices were...
Persistent link: https://www.econbiz.de/10005513970
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Determinants of Returns in Rural Tourism
Murova, Olga I.; Hanagriff, Roger D. - In: Journal of Agricultural and Applied Economics 43 (2011) 03
The goal of this study, based on data collected through community surveys and visitors’ surveys, is to determine and analyze factors impacting returns from rural tourism. Our first model shows that age of event, median family income, and hired labor have a significant impact on the...
Persistent link: https://www.econbiz.de/10009368762
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A Nonhypothetical Ranking and Auction Mechanism for Novel Products
McAdams, Callie P.; Palma, Marco A.; Hall, Charles R.; … - In: Journal of Agricultural and Applied Economics 45 (2013) 01
Preferences for pomegranates, including some novel pomegranate varieties, were evaluated using an experimental auction and nonhypothetical preference ranking mechanism. Additional information on the taste and health benefits of the products was provided to mimic the information-gathering process...
Persistent link: https://www.econbiz.de/10010880430
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The Price of Disclosure in the Thoroughbred Yearling Market
Plant, Emily J.; Stowe, C. Jill - In: Journal of Agricultural and Applied Economics 45 (2013) 02
In this article, we examine disclosure as a tool to mitigate the effects of asymmetric information in a Thoroughbred yearling market. If disclosures influence market price, information contained therein must be valuable to buyers and hence diminish asymmetric information. Using public auction...
Persistent link: https://www.econbiz.de/10010880432