Mayer, Robert; Ryley, Tim; Gillingwater, David - In: Journal of Air Transport Management 44-45 (2015), pp. 82-89
To date there has been little research in air transport into the eco-positioning of airlines, that is, their … environmental image relative to other airlines and how actual environmental performance relates to this eco-positioning. This paper … identifies the environmental perceptions that passengers hold of twelve airlines and relates these perceptions to airlines …