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~isPartOf:"Journal of Applied Econometrics"
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Measuring marketing‐mix effects in the 32/64 bit video‐game console market
Chintagunta, Pradeep K.
;
Nair, Harikesh S.
;
Sukumar, R.
- In:
Journal of Applied Econometrics
24
(
2009
)
3
,
pp. 421-445
Persistent link: https://www.econbiz.de/10010962233
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