Shao, Yuehjen; Lin, Yue-Fa; Yuan, Soe-Tsyr - In: Journal of Applied Statistics 26 (1999) 6, pp. 755-766
This study examines the data that result from multiple promotional strategies when the data are autocorrelated. Time series intervention analysis is the traditional way to analyze such data, focusing on the effects of a single or a few interventions. Time series intervention analysis delivers...
