Aidid, Sharifah Sakinah; Silver, Mick - In: Journal of Applied Statistics 26 (1999) 5, pp. 643-660
This paper presents the results of market share modelling for individual segments of the UK tea market using scanner panel data. The study is novel in its introduction of the use of volatility as one of the bases for segmentation, others being usage, loyalty or switching between product types...