Customer satisfaction plays a pivotal role in success of every business organization whether it is meant for a product or a service. Every business needs not only to retain its current customers but also to expand customer?s base significantly and it is possible only when target customer is...

All well reputed organizations know that the key to success lies in their customers. Hence in today’s world, the companies who do not provide value to their customers bring an opportunity for the competitors to jump in and steal these customers. Same rule applies in Telecommunication...

In this paper it is examined that how much political events impact the KSE-100 index returns, fifty major political events are selected from the period of 1998 to 2013. To calculate the abnormal returns, event study methodology is applied and KSE-100 index returns data for 30 days before and 60...