Neuman, Tzahi; Neuman, Einat; Neuman, Shoshana - In: Journal of Behavioral and Experimental Economics … 39 (2010) 3, pp. 407-419
The standard assumption in economic theory is that preferences do not change as a result of experience with the commodity/service/event. Behavioral scientists have challenged this assumption, claiming that preferences constantly do change as experience is accumulated. This paper tests the effect...
