A random-coefficients logit model that allows for unobserved heterogeneity in brand preferences and in the responses to marketing variables is empirically investigated using household-level panel data. The unknown underlying distribution of unobserved heterogeneity is approximated by a discrete...

The focus of this article is on the effect of price on the adoption of durables. Most empirical research on the timing of adoption of new products has centered on the growth without explicitly incorporating any marketing-mix variables. Recently, some researchers have pursued ways of enriching...