To strengthen their position in today's highly‐competitive and fast‐paced business environment, supplier firms often engage in relationships with their customers. Recent advances in information technology offer new ways of managing inter‐organizational relationships. In this paper, a model...

Purpose – To provide first insights into under which conditions innovative users start entrepreneurial activities and finally become manufacturers themselves. Design/methodology/approach – Concrete innovation projects were chosen as the unit of analysis and a multi‐case comparison...

Despite the pivotal importance of marketing‐oriented boundary spanners for successful relationship development, only a few studies have investigated the influence of these boundary spanners on relationship outcomes. Findings of this study show that relationship advancement through a...