Taghizadeh, Seyedeh Khadijeh; Rahman, Syed Abidur; … - In: Journal of Business & Industrial Marketing 37 (2021) 4, pp. 705-722
Purpose: The purpose of this paper is to examine the influence of the dialogue, access, risk assessment and transparency model of value co-creation processes (dialogue, access, risk and transparency) on new service market performance (NSMP) with the mediating role of value-informed pricing in...