Weretecki, Patrick; Greve, Goetz; Henseler, Jörg - In: Journal of Business & Industrial Marketing 36 (2020) 4, pp. 641-653
Purpose: The purpose of this paper is to investigate selling actors in multi-actor sales ecosystems. When selling actors start taking over tasks that were formerly performed by salespeople, the distribution of tasks, allocation of responsibilities and finally the role of the salespeople...