Eid, Riyad; Abdelmoety, Ziad; Agag, Gomaa - In: Journal of Business & Industrial Marketing 35 (2019) 2, pp. 284-305
Purpose: The social media have enabled companies to reach out to global markets and provided them with the opportunity to customize their strategies and offerings in an unprecedented way. Given the scant empirical evaluation of social media use in the small- and medium-sized enterprises (SMEs)...