Cheah, Chee Wei; Low, Brian; Lee, Christina Kwai-Choi - In: Journal of Business & Industrial Marketing 36 (2020) 6, pp. 1027-1041
Purpose: Rapid urbanization and the influx of rural residents to urban cities has led to the growth of informal settlements globally. Drawing on institutional theory, this paper aims to examine institutional actors’ legitimacy seeking behaviour to housing issues and their responses to...