Leckie, Civilai; Widing, Robert E.; Whitwell, Gregory J. - In: Journal of Business & Industrial Marketing 32 (2017) 8, pp. 1062-1072
Purpose The purpose of this paper is to test the impact of manifest conflict on performance outcomes. In particular, this paper aims to examine the moderating effect of the supplier’s customer orientation (CO) as perceived by the buyer on the conflict-performance outcomes relationships in...