Zhao, Yapu; Liu, Dong; Zhang, Wenhong; Chen, Silei - In: Journal of Business & Industrial Marketing 37 (2021) 1, pp. 14-28
Purpose: This paper aims to investigate how top management service commitment (TSC) affects two dimensions of new product development (NPD), speed and product innovativeness, and to examine how dysfunctional competition moderates the effects in emerging economies. Design/methodology/approach:...