Liu, Yi; Liu, Ting; Li, Yuan; Ruan, Liyang - In: Journal of Business & Industrial Marketing 37 (2020) 2, pp. 252-265
Purpose: Previous studies have investigated the influence strategy–economic satisfaction links within a pairwise framework. This study aims to reexamine this issue in a network context from both the structural and relational embeddedness perspectives. Design/methodology/approach: An ego...