Ruiz-Martínez, Alfonso; Frasquet, Marta; Gil-Saura, Irene - In: Journal of Business & Industrial Marketing 34 (2019) 8, pp. 1866-1878
Purpose The purpose of this paper is to analyse the dimensional structure of relationship value by comparing the results of one-dimensional versus multidimensional conceptualisation in the prediction of satisfaction and loyalty in a B2B context. Design/methodology/approach A survey was carried...