Kleinaltenkamp, Michael; Nenonen, Suvi; Raithel, Sascha; … - In: Journal of Business & Industrial Marketing 36 (2020) 7, pp. 1116-1129
Purpose: Firms transforming from a product supplier into a solution provider need to develop entirely new organizational capabilities or re-configure existing ones. This paper aims to conceptualize solution business fitness (SBF) as a construct that captures comprehensively the capabilities...