Purpose – As developed countries experience a decline of manufacturing industries, national governments increasingly turn to innovation‐based cluster initiatives to secure the long‐term prosperity of a region. However, the mechanisms that help translate cluster membership into higher...

Purpose – The perceived risk of services is not characterized by being inevitably higher than that of tangible products but rather by the fact that performance risk is bilateral and process‐like. The aim of this paper is to explore the nature of this competence‐based risk perception during...

Purpose – The purpose of this paper is to examine the use of value strategies among international and national firms in Brazil by exploring the trends in value strategies for use in future marketing relationships and the capabilities necessary to implement those value strategies....

Purpose – This paper's aim is to develop an understanding of how responsiveness in a supply network may be approached from a combined relationship marketing (RM) and supply chain management (SCM) view in a complete seafood supply network context. Design/methodology/approach – The paper takes...

The understanding of strategic marketing has evolved to an integrated part of market‐oriented business policy. Subsequently, marketing and management concepts have become even more closely related. Recently, the “competence‐based perspective” added an innovative approach to strategic...

Purpose – Drawing on resource‐advantage theory and a diverse literature base, this article seeks to further the development of the explanatory foundations of relationship marketing theory by proposing, and then providing, tentative answers to three “why?” questions in relationship...

Argues that the ability of a firm to develop and manage relations with key suppliers, customers and other organizations and to deal effectively with the interactions among these relations is a core competence of a firm – one that has a direct bearing on a firm’s competitive strength and...