García-Pérez, Ana María; Yanes-Estévez, Vanessa; … - In: Journal of Business Economics and Management 15 (2014) 3, pp. 562-576
This article presents a realistic view of the strategic process in small and medium-sized enterprises (SMEs). The study integrates prospect theory and strategic reference point theory: strategic choices depend on how the decision maker perceives the situation in relation to the reference and the...