Showing 1 - 2 of 2
This paper explores the role of strategic conversations in corporate social responsibility (CSR) strategy formation. The authors suggest that explicitly engaging stakeholders in the CSR strategy-making process, through the mechanism of strategic conversations, will minimize future stakeholder...
Persistent link: https://www.econbiz.de/10005719400
This study focuses on the managerial issue of should social enterprises (SEs) become more marketing oriented. It adapts the Kohli et al. (J Mark Res 30:467–477, <CitationRef CitationID="CR24">1993</CitationRef>) MARKOR marketing orientation scale to measure the adoption of marketing by SEs. The items capture Vincentian-based values to...</citationref>
Persistent link: https://www.econbiz.de/10010990090