Showing 1 - 10 of 16
Persistent link: https://www.econbiz.de/10010989757
sponsorships are contingent on the brand’s pre-existing reputation. We argue that the congruence between the credibility and … sponsor has a positive reputation. However, the converse effect occurs when brand reputation is low: when the sponsor has a … poor reputation, a corporate source generates more positive brand evaluations than a non-corporate source. Mediation …
Persistent link: https://www.econbiz.de/10010989991
Persistent link: https://www.econbiz.de/10009327658
net income, is higher for firms with reputation for sustainability leadership, when compared to firms that do not enjoy … such reputation. The results are interpreted through the lens of a framework combining signalling theory and resource …-based theory, according to which firms signal their commitment to sustainability to influence the external perception of reputation …
Persistent link: https://www.econbiz.de/10010868032
Persistent link: https://www.econbiz.de/10010868114
Persistent link: https://www.econbiz.de/10005719399
Persistent link: https://www.econbiz.de/10005719468
Moral hypocrisy is motivation to appear moral yet, if possible, avoid the cost of actually being moral. In business, moral hypocrisy allows one to engender trust, solve the commitment problem, and still relentlessly pursue personal gain. Indicating the power of this motive, research has provided...
Persistent link: https://www.econbiz.de/10005719473
Persistent link: https://www.econbiz.de/10005719604
A normative criterion identifying the conditions for a desirable corporate reputation, “reputational optimality,â€\x9 …
Persistent link: https://www.econbiz.de/10005719636