Arruda, Maria Cecilia C. de; Granado, Luiza - In: Journal of Business Ethics 112 (2013) 4, pp. 685-696
The Pão de Açúcar Group was a pioneer in food retailing in Brazil and is now one of the largest Brazilian retailers. Working in a pulverized market characterized by small players, the Group produces US$ 20.4 billion in gross sales. It has become the largest employer in the country with...