Similar Search Results

Increasing Consumers’ Purchase Intentions Toward Fair-Trade Products Through Partitioned Pricing

Bürgin, David; Wilken, Robert - In: Journal of Business Ethics 181 (2021) 4, pp. 1015-1040

Selling fair-trade products can be problematic because of their higher price when compared with conventional alternatives. We propose that one way to solve this problem is to make consumers aware of the benefits of fair-trade. To this end, we perform three experimental studies to show that...

Persistent link: https://www.econbiz.de/10014501704

Faith and Fair Trade: The Moderating Role of Contextual Religious Salience

Salvador, Rommel; Merchant, Altaf; Alexander, Elizabeth - In: Journal of Business Ethics 121 (2014) 3, pp. 353-371

Normative and historical arguments support the idea that religion potentially shapes decisions to support fair trade products. That said, the question of how religion influences organizational decision-makers to purchase fair trade products in a business-to-business context has remained largely...

Persistent link: https://www.econbiz.de/10010868021

The Development of a Market for Sustainable Coffee in The Netherlands: Rethinking the Contribution of Fair Trade

Ingenbleek, Paul; Reinders, Machiel - In: Journal of Business Ethics 113 (2013) 3, pp. 461-474

sustainability standards in the coffee industry. The underlying market dynamics that have contributed to these developments are … sustainability. This study examines the major developments in the market for certified coffee in the Netherlands. It finds that, in … the creation of a market for sustainable coffee, decisions that significantly influence market creation are made in the …

Persistent link: https://www.econbiz.de/10010868052