, moral hypocrisy allows one to engender trust, solve the commitment problem, and still relentlessly pursue personal gain …

sponsorships are contingent on the brand’s pre-existing reputation. We argue that the congruence between the credibility and … sponsor has a positive reputation. However, the converse effect occurs when brand reputation is low: when the sponsor has a … poor reputation, a corporate source generates more positive brand evaluations than a non-corporate source. Mediation …

net income, is higher for firms with reputation for sustainability leadership, when compared to firms that do not enjoy … such reputation. The results are interpreted through the lens of a framework combining signalling theory and resource …-based theory, according to which firms signal their commitment to sustainability to influence the external perception of reputation …

A normative criterion identifying the conditions for a desirable corporate reputation, “reputational optimality,â€\x9 …