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sustainability standards in the coffee industry. The underlying market dynamics that have contributed to these developments are … sustainability. This study examines the major developments in the market for certified coffee in the Netherlands. It finds that, in … the creation of a market for sustainable coffee, decisions that significantly influence market creation are made in the …
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This research investigates the potential for a “fair” co-branding operation. A major corporate brand is fictitiously allied with a Fair Trade labelling organization brand. The sample for the study is composed of 540 respondents, representative of the French population. By considering...
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