Ingenbleek, Paul; Reinders, Machiel - In: Journal of Business Ethics 113 (2013) 3, pp. 461-474
sustainability standards in the coffee industry. The underlying market dynamics that have contributed to these developments are … sustainability. This study examines the major developments in the market for certified coffee in the Netherlands. It finds that, in … the creation of a market for sustainable coffee, decisions that significantly influence market creation are made in the …