The instrumental benefits of firm’s CSR activities are contingent upon the stakeholders’ awareness and favorable … investigate the impact of CSR credentials on the effectiveness of social media as a stakeholder-relationship management platform …. The analysis of Fortune 500 companies in the Twitter sphere reveals that a higher CSR rating is a strong indicator of an …

(CSR) in SMEs, to questions about evaluation tools for CSR in the SME context, and to the role of CSR with respect to …

corporate social responsibility (CSR) literature—how moral degradation (MD) in a society influences the relationship between BE … or CSR and firm performance (i.e., corporate legitimacy and competitive advantage). Building on strategic choice theory …, we propose that both BE and CSR become more important in enhancing business success when the perceived MD is heightened …

Although research on the corporate social responsibility (CSR) dimension of corporate image has notably increased in …, literature regarding the measurement of CSR image from a customer viewpoint is revised and areas of improvement are identified. A … reliability and validity of this new scale for measuring customer perceptions regarding the CSR performance of their service …