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The purpose of cause-related marketing is to capitalise on a firm’s social engagement initiatives to achieve a positive return on a firm’s social investment. This article discusses two strategic perspectives of cause-related marketing and their impact on a firm’s decision-making regarding...
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Stakeholder theory advocates that firms bear responsibility for the implications of their actions. However, while a … firm affects or can affect stakeholders, stakeholders can also affect the corporation. Previous stakeholder theorising has … stakeholders argues that various stakeholder attributes differ for different categories of stakeholders. This analysis presumes …
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The globally generated concepts of environment and sustainability are fast gaining currency in international business … discourse. Sustainability concerns are concurrently becoming significant to business planning around corporate social … key factor in determining company approaches to sustainability. But what do corporate managers understand by …
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Being a controversial industry, oil companies turn to corporate social responsibility (CSR) as a means to obtain legitimacy. Adopting a case study methodology, this research examines the characteristics of CSR strategies and CSR communication tactics of six oil companies by analyzing their...
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Little attention has been paid to the importance of social media in the corporate social responsibility (CSR) literature. This deficit is redressed in the present paper through utilizing the notion of ‘citizenship arenas’ to identify three dynamics in social media-augmented...
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