Branco, Manuel; Rodrigues, Lúcia - In: Journal of Business Ethics 69 (2006) 2, pp. 111-132
Firms engage in corporate social responsibility (CSR) because they consider that some kind of competitive advantage … accrues to them. We contend that resource-based perspectives (RBP) are useful to understand why firms engage in CSR activities … and disclosure. From a resource-based perspective CSR is seen as providing internal or external benefits, or both …