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legitimacy. Adopting a case study methodology, this research examines the characteristics of CSR strategies and CSR communication …, and CSR communication in oil companies’ attempt to gain legitimacy in an environment of controversy. The article ends with …
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We theorize that social media will reduce the incidence of corporate greenwash. Drawing on the management literature on decoupling and the economic literature on information disclosure, we characterize specifically where this effect is likely to be most pronounced. We identify important...
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responsibility (CSR) to build legitimacy, particularly those operating in the smaller Asian emerging market context, where current … strategies by MNE subsidiaries with specific interest on their proactive adoption of strategic CSR to obtain legitimacy in a … adoption of global through to more local CSR strategies by MNE subsidiaries to build legitimacy in an emerging market context …
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