sponsorships are contingent on the brand’s pre-existing reputation. We argue that the congruence between the credibility and … sponsor has a positive reputation. However, the converse effect occurs when brand reputation is low: when the sponsor has a … poor reputation, a corporate source generates more positive brand evaluations than a non-corporate source. Mediation …

This article explores the nature of corporate social responsibility (CSR) and corporate reputation using qualitative … research approach. Specifically, the relationship between CSR and corporate reputation is examined from the viewpoint of value … to form categories of value priorities around CSR and reputation, based on qualitative research approach. The main …

There is a growing body of research on the theory and practice of sustainable supply chain management (SSCM). However … the management of their supply chain and the evaluation of supplier performance. The purpose of this article is to explore … the extent to which corporate sustainability principles are integrated into supply chain management (SCM) in corporations …