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influence consumer perceptions of CSR image and subsequent consumer behaviour. Data collected using an online survey in … mediated by others-centred attributions. CSR image, in turn, strengthens affective and cognitive loyalty as well as word …
Persistent link: https://www.econbiz.de/10011242133
loyalty to the workplace. Based on the servant leader experience, participants were more committed, built healthy work …
Persistent link: https://www.econbiz.de/10010989793
Loyalty is a much-discussed topic among business ethicists, but this discussion seems to have issued in very few clear … limited topic: whether, and under what conditions, it makes sense for an employee to offer loyalty to his employer. The main … ways in which loyalty to one’s employer can contribute to human flourishing are that it makes the employee more trustworthy …
Persistent link: https://www.econbiz.de/10010868178
loyalty. The study confirmed that high levels of perceived corporate unethicality decrease consumer trust. This in turn … reduces consumer satisfaction, which ultimately has negative effects on customer loyalty. It was also revealed that, although … both consumer gender and urbanity have a moderating effect on the link between perceived unethicality and trust, the age …
Persistent link: https://www.econbiz.de/10010868287
insights on the factors that motivate and/or hinder the development of consumer–green brand relationships. The article draws … characteristics, as well as dimensions of relationship quality (RQ) and loyalty. Furthermore, it addresses existing questions on the … links among constructs and proposes several relationships that may lead to a better understanding of consumer behaviour …
Persistent link: https://www.econbiz.de/10010868472
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The purpose of cause-related marketing is to capitalise on a firm’s social engagement initiatives to achieve a positive return on a firm’s social investment. This article discusses two strategic perspectives of cause-related marketing and their impact on a firm’s decision-making regarding...
Persistent link: https://www.econbiz.de/10010990093
Typically seniors like others choose to avoid institutional care. However, when age-related infirmity requires it, they not only enter into the care of others, but they also do so as vulnerable members of society. As their frailty increases with age, so does their dependence on the professionals...
Persistent link: https://www.econbiz.de/10010868104