Zheng, Qinqin; Luo, Yadong; Wang, Stephanie - In: Journal of Business Ethics 120 (2014) 3, pp. 405-421
corporate social responsibility (CSR) literature—how moral degradation (MD) in a society influences the relationship between BE … or CSR and firm performance (i.e., corporate legitimacy and competitive advantage). Building on strategic choice theory …, we propose that both BE and CSR become more important in enhancing business success when the perceived MD is heightened …