Ng, Pui; Butt, Muhammad; Khong, Kok; Ong, Fon - In: Journal of Business Ethics 121 (2014) 2, pp. 203-215
A steady demand for green products from concerned consumers has led companies to introduce new product lines that match or exceed consumer environmental concerns. Nonetheless, not all the organizations were able to achieve significant returns on their investments in green products. These...