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Stakeholder theory advocates that firms bear responsibility for the implications of their actions. However, while a … firm affects or can affect stakeholders, stakeholders can also affect the corporation. Previous stakeholder theorising has … stakeholders argues that various stakeholder attributes differ for different categories of stakeholders. This analysis presumes …
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The purpose of cause-related marketing is to capitalise on a firm’s social engagement initiatives to achieve a positive return on a firm’s social investment. This article discusses two strategic perspectives of cause-related marketing and their impact on a firm’s decision-making regarding...
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stakeholder management aimed at diffusing the political impact of public health advocates by breaking up political constituencies …
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Little attention has been paid to the importance of social media in the corporate social responsibility (CSR) literature. This deficit is redressed in the present paper through utilizing the notion of ‘citizenship arenas’ to identify three dynamics in social media-augmented...
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