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dominant driver behind CSR action. With reference to the literature on semiotics, connotative meaning and social marketing we …
Persistent link: https://www.econbiz.de/10010868302
particular identity constructs that need to be questioned. In fact, it will be argued that the way in which corporate governance … identity crises and crises of control. We will argue that a better understanding of the nature of capitalism could open new …
Persistent link: https://www.econbiz.de/10010990096
Cyber harassment can have harmful effects on social media users, such as emotional distress and, consequently, withdrawal from social network sites or even life itself. At the same time, users are often upset when network providers intervene and deem such an intrusion an unjust occurrence. This...
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appropriate organizational identity as a necessary part of being a successful employee. This article argues that the relationship …
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Past decades have witnessed the growing success of branding as a corporate activity as well as a rise in anti-brand activism. While appearing to be contradictory, both trends have emerged from common sources – the transition from industrial to post-industrial society, and the advent of...
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