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Corporate Credibility's Role in Consumers' Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad
Lafferty, Barbara A.; Goldsmith, Ronald E. - In: Journal of Business Research 44 (1999) 2, pp. 109-116
Persistent link: https://www.econbiz.de/10005465476
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Cause-brand alliances: does the cause help the brand or does the brand help the cause?
Lafferty, Barbara A.; Goldsmith, Ronald E. - In: Journal of Business Research 58 (2005) 4, pp. 423-429
Persistent link: https://www.econbiz.de/10005466038
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Organizational structure of values
Crosby, Lawrence A.; Bitner, Mary Jo; Gill, James D. - In: Journal of Business Research 20 (1990) 2, pp. 123-134
Persistent link: https://www.econbiz.de/10005474070