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Value theory in marketing : an...
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French, Warren A.
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Darden, William R.
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Journal of Business Research
Journal of marketing
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Augmented retail services: The lifetime value of affection
Taher, Ahmed
;
Leigh, Thomas W.
;
French, Warren A.
- In:
Journal of Business Research
35
(
1996
)
3
,
pp. 217-228
Persistent link: https://www.econbiz.de/10005473530
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Mapping market mobility: Psychographic profiles and media exposure
Darden, William R.
;
French, Warren A.
;
Howell, Roy D.
- In:
Journal of Business Research
7
(
1979
)
1
,
pp. 51-74
Persistent link: https://www.econbiz.de/10005473952
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