Öberseder, Magdalena; Schlegelmilch, Bodo B.; Murphy, … - In: Journal of Business Research 66 (2013) 10, pp. 1839-1851
In the face of growing worldwide interest in corporate social responsibility (CSR), this paper explores corporate practices and consumer perceptions related to CSR. Based on literature and qualitative data from interviews with managers and consumers, a conceptualization of corporate practice and...