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Journal of Business Research
Business economics : the journal of the National Association for Business Economists
8
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Business economics : the journal of the National Association of Business Economists
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Assessing market structure and company fit based on consumer perceptions in dynamic information technology markets
Roberts, John H.
;
Morrison, Pamela D.
- In:
Journal of Business Research
55
(
2002
)
8
,
pp. 679-686
Persistent link: https://www.econbiz.de/10005462411
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Matching Electronic Distribution Channels to Product Characteristics: The Role of Congruence in Consideration Set Formation
Morrison, Pamela D.
;
Roberts, John H.
- In:
Journal of Business Research
41
(
1998
)
3
,
pp. 223-229
Persistent link: https://www.econbiz.de/10005477353
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