Showing 1 - 10 of 15
Persistent link: https://www.econbiz.de/10005466120
As China experience unprecedented changes in its social, legal, and economic institutions, on what should foreign firms focus more to overcome this challenge, managerial ties or market orientation? This study investigates how managerial ties and market orientation affect competitive advantage...
Persistent link: https://www.econbiz.de/10008871404
Persistent link: https://www.econbiz.de/10005465971
Persistent link: https://www.econbiz.de/10005465682
This research investigates the intermediate mechanism that translates brand communities into brand relationships. Using a sample of online brand communities from China, the study finds that consumer brand attachment plays a full mediating role between brand community commitment and brand...
Persistent link: https://www.econbiz.de/10010869659
Whereas new product development (NPD) speed and product innovativeness are two critical strategic determinants of firm performance, previous studies show inconclusive findings about their effects. Drawing on institutional and contingency perspectives, this study elucidates value appropriation...
Persistent link: https://www.econbiz.de/10010869697
Under the fierce pressures of the fast changing environments that characterize emerging economies, firms must develop dynamic capabilities to survive the competition. This study examines how strategic orientation helps build dynamic capability and its contingencies in China's emerging economy. A...
Persistent link: https://www.econbiz.de/10008499451
This study assesses how customer value affects a firm's market orientation and consequently, competitive advantage and organizational performance in a service industry -- the global hotel industry. The findings show that if a firm perceives its customers as valuing service, the firm is more...
Persistent link: https://www.econbiz.de/10005067180
How can international joint ventures keep their local senior managers from quitting? Drawing on international business literature, social exchange theory, and social integration theory, this study examines how the characteristics of an alliance relationship affect local senior managers' turnover...
Persistent link: https://www.econbiz.de/10005473696
Does a growing market or a declining market promote firm information sharing? Resource dependence theory and strategic action theory propose competing arguments. This study reconciles the conflicting views by examining the deployment structure of firm-specific assets as a boundary condition. An...
Persistent link: https://www.econbiz.de/10010869624