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When a manufacturer opens an online channel to compete with its retailer, how can the channel conflict be resolved and the relationship between channel members be improved? Our research proposes supportive retail services as an effective incentive to coordinate the dual-channel distribution and...
Persistent link: https://www.econbiz.de/10011209084
Independent firms in a dual-channel competitive market are expected to have their own information about the nature of the market. In this research, we develop a game-theoretic model to examine the value of forecast information about consumers' willingness to pay. The model is based on a...
Persistent link: https://www.econbiz.de/10008521644
We propose a game-theoretic model in three contexts. First, only the national brand (NB) is offered through a traditional retailer. Second, the private label (PL) is introduced by the traditional retailer. Finally, the NB's manufacturer opens an online store. We reassess the benefit of...
Persistent link: https://www.econbiz.de/10010573688
In this research paper, we assume a retailer-multi-channel manufacturer (with online and traditional retail channels) supply chain where both the multi-channel manufacturer and the retailer have private information about the state of consumer demand. In this setting, we examine the effect of an...
Persistent link: https://www.econbiz.de/10008871516