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Special section on industrial buying behavior: Introduction
Johnston, Wesley J.; Spekman, Robert E. - In: Journal of Business Research 10 (1982) 2, pp. 133-134
Persistent link: https://www.econbiz.de/10005465759
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Special section on industrial marketing and purchasing strategies: Introduction
Johnston, Wesley J.; Spekman, Robert E. - In: Journal of Business Research 14 (1986) 6, pp. 461-462
Persistent link: https://www.econbiz.de/10005465867
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Special section on international industrial (business-to-business) marketing
Johnston, Wesley J.; Spekman, Robert E. - In: Journal of Business Research 32 (1995) 1, pp. 19-20
Persistent link: https://www.econbiz.de/10005473420
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Perceptions of strategic vulnerability among industrial buyers and its effect on information search and supplier evaluation
Spekman, Robert E. - In: Journal of Business Research 17 (1988) 4, pp. 313-326
Persistent link: https://www.econbiz.de/10005473779
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International Industrial Marketing Interactions: Dyadic and Network Perspectives
Johnston, Wesley J.; Lewin, Jeffrey E.; Spekman, Robert E. - In: Journal of Business Research 46 (1999) 3, pp. 259-271
Persistent link: https://www.econbiz.de/10005473833
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Industrial buying behavior: A need for an integrative approach
Johnston, Wesley J.; Spekman, Robert E. - In: Journal of Business Research 10 (1982) 2, pp. 135-146
Persistent link: https://www.econbiz.de/10005473853
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Relationship management: Managing the selling and the buying interface
Spekman, Robert E.; Johnston, Wesley J. - In: Journal of Business Research 14 (1986) 6, pp. 519-531
Persistent link: https://www.econbiz.de/10005474146