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History of marketing thought ; Volume 2
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Dickinson, Roger
;
Hollander, Stanley C.
- In:
Journal of Business Research
23
(
1991
)
1
,
pp. 9-20
Persistent link: https://www.econbiz.de/10005465674
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Dickinson, Roger
;
Hollander, Stanley C.
- In:
Journal of Business Research
22
(
1991
)
4
,
pp. 335-346
Persistent link: https://www.econbiz.de/10005477449
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