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Journal of Business Research
Diskussionspapier / Institut für Entscheidungstheorie und Unternehmensforschung, Universität Karlsruhe
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The use of data analysis techniques by German market research agencies : A causal analysis
Gaul, Wolfgang
;
Homburg, Christian
- In:
Journal of Business Research
17
(
1988
)
1
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pp. 67-79
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